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Category: Unique Value Proposition
By Art Sobczak on Dec 21, 2010 in Unique Value Proposition | 24 Comments
I’ve often preached about the importance of calling during the Holiday times and how it can be a real goldmine for you. I want to hear about what you are doing to drum up business this week and next. It doesn’t have to be a success story, just what action you are taking. [...]
By Art Sobczak on Jul 5, 2010 in Following Up, Unique Value Proposition | 6 Comments
I regularly get questions about how to use email effectively in sales/telesales. Some reps say they are doing it more these days than calling.
In general, here’s how I typically answer:
I’ve heard all the excuses about prospects being hard to reach, decision makers being busy and not taking sales calls, blah, blah, blah. Upon close [...]
By Art Sobczak on Oct 2, 2009 in Questioning, Unique Value Proposition | 0 Comments
The longer I’m in sales, the simpler it seems.
I’m talking about the things we need to do in order to be successful. There are a number of fundamentals, that when followed, will help us help more people buy.
Today, my friend and colleague Jim Meisenheimer shares one of these fundamentals, that when taken to heart [...]
By Art Sobczak on Jul 23, 2009 in Questioning, Sales Recommendations (presentations), Unique Value Proposition | 1 Comment
An entire special section in the Wall Street Journal focused on businesses cutting costs.
A USA Today article discussed how more people are opting for credit cards that just don’t give airline or other travel points, both those that can cut mortgage payments, or reduce their monthly interest expenses.
And as you likely have experienced, buyers everywhere [...]
By Art Sobczak on Jun 30, 2009 in Price and Value, Sales Recommendations (presentations), Unique Value Proposition | 0 Comments
I admit, I’m an eavesdropper.
On sales transactions mostly. When out shopping or browsing, I will position myself in the vicinity of a conversation between a salesperson and customer to listen to the transaction.
I know. I should really get a life. But it provides great sales lessons. Good and bad.
For example, at an electronics store, [...]
By Art Sobczak on Jun 2, 2009 in Opening Statements, Unique Value Proposition, Voice Mail | 1 Comment
Think about those prospects that you just KNOW should be buying from you, but you’ve come up empty thinking of new ways to approach.
Or perhaps you have customers that buy from you now, and your job description says you need to call them every month or so, but you feel awkward saying, "Well, I was [...]
By Art Sobczak on May 13, 2009 in Unique Value Proposition | 4 Comments
Billy Joel and Elton John are two of the most popular, talented pianists/performers/entertainers of our time. I had the opportunity to see them perform together last night in Omaha. Amazing.
They both sang together to begin the show, then each performed separately, finally finishing together again with their biggest hits. The place was electric.
However, in my [...]
By Art Sobczak on Apr 23, 2009 in Following Up, Preparation, Unique Value Proposition | 0 Comments
The stock market has been steadily inching up over the past few weeks. Economic indicators are showing signs of improvements. Economists who study such things are even whispering that things are getting better. Even though some sales reps might doubt it, the worst is behind us.
And NOW is a great time to plan for the [...]
By Art Sobczak on Apr 8, 2009 in Price and Value, Prospecting, Sales Vocabulary, Unique Value Proposition | 0 Comments
While doing a client seminar on the east coast, I heard a radio commercial for a real estate mortgage broker. He said,
“I have personally closed over one BILLION dollars worth of mortgages over the past seven years. Do you want to trust your biggest purchase ever to someone with little experience?”
A billion is a lot. That got my attention, [...]
By Art Sobczak on Mar 18, 2009 in Price and Value, Unique Value Proposition | 2 Comments
I finally gave in and bought the iPhone. Wow, what a cool device! It’s so much more than a phone.
While in the Apple store, had an interesting sales experience with one of the reps. While looking at the wall of accessories to perhaps add to the sale, I asked the rep, whom I had perceived [...]
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