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You Are Absolutely Going to Love This »

While listening to some recorded calls, I noticed a pattern with a sales rep. She tended to preface many of her statements with negatives such as,
“I have some bad news for you,”
“Are you sitting down?”, before she gave the price of an item,
“You’re not going to like this,” and,
“I hope you’re prepared [...]

Do Not Volunteer a Negative »

At a semi-upscale wood-fired grill-type of restaurant, I asked the waitress if they had lemonade. 
She answered,
“We do. It’s fresh-squeezed, but there are no free refills.”
This threw me for a moment. It was one of those Midwest 100+degree days this past summer with steam bath humidity, and I was dying for a refreshing lemonade. Then [...]

If You Say This, They Do Not Care »

A sales rep cold-called me the other day and was reading a pitch for website search engine optimization.
Wish I had recorded it.
Aside from numerous other mistakes he made (not knowing anything about me or my company, reading from a script, having a horrible opening, not asking questions…) he repeatedly said,
" … and I feel [...]

Sell Like Obama »

Campaigning for office is sales.
 

And the office of President is perhaps the ultimate sale. Regardless of your personal political view, you gotta admit, Barack Obama can flat out sell.
 

He had Invesco field rocking last night louder than after a Bronco’s
touchdown.
 

Perhaps the biggest cheer, and one of his more brilliant points came when [...]