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They Sell Barns By Phone »

I always laugh at someone’s comment when I hear them say, "You can’t sell that by phone." It’s ignorant.
Here’s yet another example of someone doing what others have said can’t be done: selling homes and barns by phone. Sand Creek Post and Beam last year made INC Magazines’s 2009 Top 500 List of fastest growing [...]

Sell More With Silence »

I begin all of my sales training sessions by pointing out that the worst way to try to sell something is by TRYING TO SELL SOMETHING.
If you make it about you, that creates resistance since the prospect feels they are being sold, which is a sure path to resistance.
 My friend, Bob Burg, and John David [...]

Thomson Reuters National Sales Meeting Training »

I’ve had the great opportunity to work with several divisions of Thomson Reuters over the past 10 years. It’s a company that really "gets it" regarding how to manage and execute inside sales at the highest level. Last Friday I presented all day for reps from their Creative Solutions, PPC, and MyPay divisions. It [...]

Get Agreement on Two Levels To Sell More »

I was reminded the other day that in many sales situations there are two levels of agreement you must pass in order to get the sale:
1. agreement that they will take action on their need, problem, or situation. That are actually going to buy from SOMEONE, and,
2. agreement that you will be the [...]

Cut Their Costs to Increase Your Sales »

An entire special section in the Wall Street Journal focused on businesses cutting costs.
A USA Today article discussed how more people are opting for credit cards that just don’t give airline or other travel points, both those that can cut mortgage payments, or reduce their monthly interest expenses.
And as you likely have experienced, buyers everywhere [...]

How to Sound More Credible and Persuasive »

It was finally my turn in line at the Department of Motor Vehicles. I was hoping the simple transaction wouldn’t take too long. The computer had other ideas.
 
While a clerk, a manager, and a person who, I guess, is paid to simply observe such things and smirk tried to sort things out, I figured I’d entertain [...]

How to Sell the Higher-Priced Option »

I admit, I’m an eavesdropper.
On sales transactions mostly. When out shopping or browsing, I will position myself in the vicinity of a conversation between a salesperson and customer to listen to the transaction.
I know. I should really get a life. But it provides great sales lessons. Good and bad.
For example, at an electronics store, [...]

Avoid This Annoying Starbucks Upselling Technique »

By 6 a.m. I had finished my morning workout at Lifetime Fitness (a wonderful facility, with every machine and amenity imaginable, except a golf course). I like to get my exercise out of the way very early—that  way I neither feel the pain, nor remember it, which is great for motivation.
 
As usual, I stopped at their Lifetime Cafe, where for a mere [...]

The Fundamentals Work Every Time »

First, I can’t begin to express how overwhelmed I am with the thoughtfulness of you, my readers and customers, and I’ll put most of you in the category of "friends."
In response to my email and blog post below last week I had several hundred replies, many with your own story of how you have, or [...]

How to Ensure You Never Hear “I Don’t Need That” »

I saw that just yesterday, real estate company Century 21 decided to quit producing and running TV ads. They were usually entertaining, and I’ll miss them.
One of my favorites was a humorous piece that illustrated a great a great sales point.
A real estate agent is showing a couple a house. He pulls in a driveway [...]