By Art Sobczak on Oct 3, 2008 in Opening Statements | 1 Comment
I bought a car here in Scottsdale about a month ago. Actually a Nissan Pathfinder. Needed something besides a two-seat convertible to haul people and things.
Right now dealers are verrrrry motivated to move vehicles off the lot. Especially SUV’s. As a result, the sales process was the typical, “What are you looking to pay?”, and [...]
By admin on Jul 25, 2008 in Opening Statements, Prospecting, Unique Value Proposition | 0 Comments
Many sales reps look at ads, direct mailing pieces, catalogs, the Internet, or anywhere there’s advertising as sources of prospects.
This is wise. But I find so many of these people ill-prepared for what they inevitably hear on calls.
Here’s an example of what I received.
Caller: “Hello, this is Bill Jones with Video Recorders. I [...]
By Art Sobczak on Jul 13, 2008 in Opening Statements, Prospecting, Unique Value Proposition | 0 Comments
So who do you look for when trying to crack into new companies?
Do you start low, at the safe, comfortable, non-intimidating lower levels?
Or, do you aim high, starting at the top?
Many reps start low. And they stay there, perhaps getting lots of sales cycles started. And, as a result, getting many bogged down, stretched out, [...]
By Art Sobczak on Jul 12, 2008 in Opening Statements, Unique Value Proposition | 0 Comments
So who isn’t bitching about the price of gas right now?
Probably the oil company executives.
I do have to give credit to Phillips 66 though. They have taken a commodity–gas–and figured out a way to differentiate their gas from everyone else.
In radio commercials running locally in Omaha they promote Phillips 66 gas as "hard working," implying, I [...]