Archive for June, 2011

How to Avoid Sounding Like a Babbling Fool »

I was on a sales call, talking with a sales manager at a high-tech firm that sold a highly specialized, niched product. Things were progressing smoothly, I seemed to have exactly what he was looking for regarding a telephone prospecting training workshop that he wanted, then he asked,
"Now, who else have you worked with that [...]

Listen for the “Problem-Trigger” Words »

Quiz time. Here’s a situation. Think of the very next thing to leave your mouth in response:
On a call with a prospect, someone who has contacted you after visiting your website says, "Our issue is that we need to_____."
And then let’s assume she mentions a problem that your product or service helps solve.
Ok. Did you [...]