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Here’s The Best Time to Call Prospects By Far

I always laugh when I see the the "studies"or suggestions on "Best times to call" prospects.
 
In fact, I devote a page to it in my new book, "Smart Calling." (Have you reserved your copy yet? Amazon.com is selling it at a pre-release discount of just $14.93)

To summarize, my feeling is that if you are NOT calling, you have NO chance of success.

Many sales reps use these goofy "Best times to call" pieces of nonsense as an excuse to avoid calling.

Here is a simply awesome piece on this subject by sales trainer and author, Paul Castain. I’ve reprinted it here, and you can also download it at no cost here.
 

Everyday …

A new business is born that requires your product or service

A business wants to grow and they need your help

A sales rep goes M.I.A. leaving an orphaned account for the taking

A business moves into your area finding it easier to deal with a local company

A new buyer joins the company looking to make a name for them self

That old buyer who used to tell you “NO” may have left

A vendor drops the ball creating an opening for you

A vendor gets complacent creating an opportunity for you to amaze

A buyer doesn’t like their rep

A buyer feels like they have to continually “babysit” their vendor

A buyer is managing too many vendor relationships and needs a one source solution

A buyer hates the buying process with their vendor

A buyer wants to deal with someone who isn’t just about their commission check

A buyer feels like they are over paying for what they are getting

A rep misses a deadline

A rep fails to communicate properly giving you an opening

A company needs the benefits of your offering to help them streamline their process

A company needs to get better market share . . .your idea can help

A company needs happier customers, shareholders and employees . . . you’ve got the cure!

A buyer wishes they could find a vendor who “gets it right the first time”

A referral from an existing account is there for the taking . . . you need only to ask for it

A “low ball” company can’t sustain quality

A sales rep gets caught in a lie to a customer losing credibility

A vendor implements some stupid, non customer friendly policy

A vendor raises their price making the buyer reevaluate their situation

A Buyer needs your awesome idea to make them look like a rock star!

A Buyer gets FED UP!!!

Our job is to find these people!

When we do . . . I believe THAT is in fact the best day to call!

I would make this your pep talk before hitting the phones from now on!

One last “Everyday” for you to consider.

Everyday, someone moves from knowing how to do something, to actually doing it!

That’s where you and I need to be!

Seize the day folks!

Today, you are cordially invited to kick ass!

____

Thanks again to Paul Castain. Download this at no charge here.

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