Another Credibility Statement That Got My Attention
By Art Sobczak on Apr 8, 2009 in Price and Value, Prospecting, Sales Vocabulary, Unique Value Proposition
While doing a client seminar on the east coast, I heard a radio commercial for a real estate mortgage broker. He said,
“I have personally closed over one BILLION dollars worth of mortgages over the past seven years. Do you want to trust your biggest purchase ever to someone with little experience?”
A billion is a lot. That got my attention, and prompted me to think about experience and credibility statements. Think of the statement that expresses your own credibility and experience. As the old saying goes, "It ain’t bragging if you’ve done it!"
What extraordinary accomplishments do you have that can add to your credibility? When it comes time to use them–after questioning–this can remove hesitation from the prospect’s mind.
