By Art Sobczak on Sep 8, 2008 in Questioning | 1 Comment
While thumbing through my SPORTS ILLUSTRATED magazine, the full page ad for Viagra popped out, uh, caught my eye. I mean, it was right there…I can assure you I just read it in the name of sales research, OK?
The ad focused on a question and an answer:
“Q. What will happen if you don’t talk to [...]
By Art Sobczak on Sep 4, 2008 in Questioning | 0 Comments
I’m fascinated by other professions that use the skills and techniques we also employ as sales pros. Police detectives, for examples.
And while it was just a TV show, a much-studied and quoted TV detective was Columbo, from the series of the same name in the 70’s.
Columbo was a master at getting his subjects to open [...]
By Art Sobczak on Sep 3, 2008 in Call Recordings, Humor and Silly Stuff, Uncategorized | 45 Comments
I love getting sales calls. The good ones I learn from. The bad ones, well, they become good material for my seminars, articles, and other training. And I record most of them. From time to time, I will post recordings of calls here.
Today I’m starting with the worst call I’ve ever received. I’ve played this [...]